Naples Reserve Sweeps 2017 Sand Dollar Marketing Awards
Widely regarded as the hottest new community in Southwest Florida, it’s easy to understand why following the results of the Collier Building Industry’s Sand Dollar Awards. The iStar developed community won big at the recent event, garnering top honors in several prestigious categories. Naples Reserve took home the hardware in seven categories including:
• Best Clubhouse Exterior
• Best Commercial Project over $5,000,000
• Best Sales Center
• Best Brochure
• Best Website
• Best Direct Mail
• Best Social Media Marketing
Naples Reserve’s development team engaged Cotton & Company, an industry leading real estate marketing firm, last year in conjunction with the grand opening of its new Island Club amenity center. The firm’s challenge was to position the community as a fun-filled, tropical destination, with 22 interconnected lakes. Together, the team executed the comprehensive program to introduce the market to the “Casually Awesome” lifestyle of Naples Reserve.
“The numbers speak for themselves,” says Don Mears, vice president of land and development with iStar. “The market has responded well to the program, and we have achieved the #1 sales position in South Naples.”
Naples Reserve was created by iStar, which was named 2015 Developer of the Year by Builder and Developer magazine for its commitment to creating exceptional communities and lifestyles with an emphasis on energy efficiency and environmental stewardship.
“We are very proud of the work we produced, but we’re even more excited about the sales results at Naples Reserve,” said Cotton & Company’s President, Stephann Cotton. “It’s our job to get the word out about how special this community really is. The Naples Unplugged magazine, new Sales Gallery and our social media program have been very successful at doing just that.”
Created amongst 22 lakes and sweeping open water views, the community emphasizes lakefront living with Southern Coastal-inspired homes and amenities along the water’s edge. Lakes provide prime opportunities for kayaking, canoeing and paddleboarding, and scenic vistas. The community’s centerpiece 125-acre Eagle Lake features a large tiki hut on destination Kontiki Island and also offers a mile-long stretch of lakefront nestled against the Picayune Strand State Forest, a 76,000-acre state park with protected pinelands, cypress swamps, marshes and abundant wildlife.
Naples Reserve offers 16 fully decorated models available for viewing in six of 11 planned neighborhoods built by Southwest Florida’s premier homebuilders, including Ashton Woods, D.R. Horton, Florida Lifestyle Homes, KTS Homes, Lundstrom Development, Marvin Development, McGarvey Custom Homes and Stock Signature Homes. Homes are priced from the high-$200s to more than $1 million.
Naples Reserve models are open daily for tours at 14885 Naples Reserve Circle in Naples. Naples Reserve is located off U.S. 41, 2 miles southeast of the Collier Boulevard/CR 951 intersection and 10 minutes from I-75, Exit 101. Call 239-732-1414 or online at www.naplesreserve.com.